ION group is a collective of businesses and functions that deliver a multi disciplinary set of products and services in the financial sector.

Design a brand that has flexibility to undertake an expanding business portfolio.

Spearhead the identity using a HR application as it’s test.

The Concept

A Design language


Simplified and personified using the humble dot. A symbol of solidarity but also powerful enough to be used in unison to create strong and powerful messaging.

it is also a handy UI device.

Promotional video

Play Video

A brand translated into an app


Two IWTS awards for packaging and brand design.

Secured the next stages of funding and onward growth trajectory!